Behind the Veil was born in 2011 with the idea of providing a service that could be completely unique and stress free for brides and bridal parties. Since we opened our doors, we have had the pleasure of assisting over 1500 brides, and the list grows every day. We provide in house and on site servicing anywhere and everywhere. If you prefer to come to us and be pampered at the oceanfront of Virginia Beach, you will have a cozy, homelike bridal suite that is designed specifically for you and your party.. However, if you prefer us come to you, then our area goes as far as Washington D.C. to the Outer Banks. We have an incredible team, and it is our goal to be as flexible and helpful as you need us to be. Thank you for your interest, and we hope to chat with you soon!

The Team

Elizabeth Alfier
Elizabeth Alfier
All About Elizabeth
After graduating from the Paul Mitchell Partner School, I dove head first into the wedding community. I have had the wonderful fortune of working with David Tutera, and Say Yes to the Dress Prom Addition. I have been lucky enough to have had my work featured in Vogue, on a billboard in Times Square, and in the Lourve. But those are just details. What defines me is my passion. I love what I do and I am so thrilled to have a team of wonderful ladies that share the same goals and ideals as I do.
Anna Koons
Anna Koons
All About Anna
I am a Hampton Roads native and I live right around the corner in Norfolk. For over 13 years I have worked in customer service – everything from waiting tables and bar tending to financial services and insurance. My focus is and always will be customer care and client satisfaction. I find working closely with people can be very gratifying. You can change someone’s day from bad to good just by being a genuine, honest, caring person. Being able to do that in conjunction with doing makeup is amazing. I have always been passionate about makeup and love what it can do for someones self esteem. I believe that everyone is beautiful. Makeup shouldn’t change who you are, it should enhance your natural beauty. Seeing someone’s face light up after I’ve done their makeup is such a rewarding feeling – there’s nothing like it! I love working in this industry…I love working with the amazing girls here at Behind the Veil. I am right where I belong and wouldn’t change a thing!
Cheryl McGowan
Cheryl McGowan
All About Cheryl
I have always loved styling hair, I pride myself on my blow outs and absolutely love doing them. Working in a bridal focus salon has really allowed me to channel that love and take it to the next level with a passion for upstyles. My favorite version of formal hair is full of texture and classically romantic.

Behind the chair I adore creating dimension using either free hand painting or traditional highlights and love formulating color to enhance the natural beauty of my clients.

I thank my lucky stars every day for my beautiful son and husband.

Elizabeth Baylor Blackmon
Elizabeth Baylor Blackmon
All About Elizabeth
With a commitment to salon excellence, my number one focus is customer care and service. I truly believe the best results come from collaborating closely with every one of my clients, and I feel that this personable manner puts each of my clients at ease with every hair or makeup need.
I am a graduate of Rudy and Kelly Academy, a Paul Mitchell Partner School, where I completed Honors in color, cutting, and texture. I was only the fifth student at the academy to earn the Dean’s List designation, and a high standard for professional commitment. Prior to earning my license, I graduated Cum Laude with a degree in Interior Design from the International Academy of Design in Tampa, Florida. I find that these two backgrounds make for the perfect juxtaposition, and allow me to see the right look for my clients.
Amber Dillon
Amber Dillon
All About Amber
As a Virginia beach native, life by the ocean has definitely been key to a happy, stress free existence. Cat momma of two and lover of anything sugary and sweet, I enjoy the simple things in life. Since I was a child, I have been drawn to all of the beauty and creativity around me. Needless to say, I fell in love with this industry. I strive to be a master craftsman for beauty, bringing out people’s inner loveliness by enhancing their outer appearance. Having the opportunity to take what I envision in my mind and then create onto others is pure bliss. I enjoy beautifying the hair, face, and skin; there is a true art form to it. Helping clients look and feel their best is what’s most important. The sheer happiness and gratitude I get from seeing the smiles on people’s faces from my work is what drives this burning passion of mine. I most definitely wouldn’t trade that feeling for anything else in this world!
Jen Lamb
Jen Lamb
All About Jen
I am a Hampton Roads based free-lance makeup artist since 2001. My passion for makeup artistry started at a very young age and I started my professional career with Lancôme (and Estée Lauder company) in 2004. In 2005 I was recruited by MAC cosmetics and went on to train under Fatima Thomas of the MAC Pro Team in Charlotte North Carolina. While working with MAC I participated as a Feature Artist in the MAC AIDS FOUNDATION Fashion Shows throughout the Southeast Region. I have had the honor of working with the Miss North Carolina pageant as well as numerous American Idol contestants. In 2011 I went The Institute of Health and Healing to receive my aestheticians license. After completion, I was asked to teach the makeup artistry program required for state licensure. In the last year I have done Special FX for movies locally shot and various other productions for film and print work.
Jennifer Sauro
Jennifer Sauro
All About Jennifer
I have been styling, cutting and coloring hair in
Virginia Beach since 2005. Originally from Syracuse, new York
I moved to Virginia Beach to expand my business. I
started my business in January 2014, and am skilled at styling hair and
make-up for special events including weddings, photoshoots or even a simple date night. I
also excel in new color and cutting techniques for
both men and women. My passion is making people feel beautiful, and helping to build their confidence.